Sheena Iyengar studies how we make choices and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Nowadays, people have more choices and more opportunities to make the wrong choices than ever before.

If we make these choices poorly, growth will suffer and future distributional choices will be far more painful.

Thus far, the quality of our choices has been unimpressive, reflecting little sensitivity to sustainability and the impact of our choices on future generations.

China s leaders will make their choices, as will German voters.

Make more efficient and knowledgeable choices as to investment priorities.

We seek out environments that reinforce our personal choices.

We urgently need balance if we are to make sensible choices.

Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in monkeynomics shows that some of the silly choices we make, monkeys make too.

Our choices will result in different outcomes and different costs.

Yet these are the choices offered by our influential doctrinaires.

Unfortunately, bad political choices often make these policies even less cost effective.

I want you to know that we can all make a difference by making different choices, by buying our food directly from local farmers, or our neighbors who we know in real life.

When provided with simple and clear information, people will make the right choices.

When we get a distorted picture, we are likely to make wrong choices.

So perhaps incomplete knowledge of the consequences of our choices is responsible.

Many NTC members believe that the Council lacks the legitimacy to make tough choices.

It will be too late 25 years from now to make the right choices.

More generally, they should use existing labor market data to make better informed choices.

They wanted to make similarly well informed choices about the charities to which they contributed.

Most of us, I believe, do not knowingly make choices that adversely affect future generations.

Defenders of the current system reply we leave such choices to individuals to make for themselves.

But democracies owe themselves a proper debate, so that they make such choices consciously and deliberately.

Defenders of the current system reply we leave such choices to individuals to make for themselves.

The problem is with the system, not with the individuals who make their choices within it.

That campaign empowers youth to make their own decisions on the options and choices in life.

Libertarian paternalists offer a novel answer to these questions. As long as choice engineering tricks us into making choices that our own more deliberate self would make , they say, manipulation is justifiable.

Everyone, not just policymakers, needs to understand the consequences of our individual and collective choices.

The real risk concerns the potential for bad political choices to make climate policies worse than necessary.

But it must be ready to make some tough choices and study the region s existing success stories.

But realizing this vision requires accounting for the different choices that people make within a pluralistic society.

Choices must be made, and choices matter.

We're going to talk about what happens if people are overwhelmed and scared to make their 401 choices.

One by one, the choices they make today will create a legacy deadly or peaceful for the future.

But action to prevent overfishing, including the hard choices that will make those commitments real, starts at home.

Our choices have been reduced to the following. If the status quo remains, there will be violence.

(a) Respect for inherent dignity, individual autonomy including the freedom to make one's own choices, and independence of persons

Governments, donors, and other investors can still make bad choices, but there are unprecedented opportunities for high payoff growth.

So they have handed it over to technocrats, in the hope that they make rational choices that benefit everyone.

They suggest it would be more effective to teach young people how to make smart choices for healthy lifestyles.

Thus, the rights of women to make choices concerning their reproductive and sexual lives are often violated by men.

Choices

In addition to the choices that these and other countries make, America s own choices will be an important factor determining what kind of future it faces. From time to time, US public sentiment has opposed playing an active role in the world and fulfilling our commitments to allies and, indeed, to the cause of freedom.

These very deliberate choices made by media outlets affect our reality, how well we re informed as a public.

But one sided exaggeration is not the way forward. We urgently need balance if we are to make sensible choices.