A brand is more than simply a name and the physical embodiment of that name on stationery, clothes, plant and equipment.

They take turns in cleaning and maintaining school equipment, which has led some students to the discovery of brand new school materials locked away in their schools, according to news reports.

In this context a brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services.

It's brand new.

Brand loyalty depends upon the ability of the company to establish and maintain clarity of communication with the consumer regarding their brand and to maintain and expand the points of difference that define the brand.

With regard to the treatment of cancer, it was not possible to acquire spare parts or radiation sources for two automatic afterloading machines for the treatment of gynaecological tumours (brachytherapy equipment), purchased from the Canadian firm MSD Nordion, since that company had sold the brand for this equipment to the United States firm Varian.

Trashing the ASEAN Brand

No brand name, either.

Stewart Brand on squatter cities

Brand new blog Rectified.name posted

The aura of a brand is easily destroyed.

Brand began touring the UK, America and Australia from January to on a tour called Russell Brand Scandalous .

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

Similarly the ITV brand is the brand used by ITV plc for the Channel 3 service in these areas.

This brand of diplomacy is not quick or easy.

Stewart Brand on the Long Now

Stewart Brand proclaims 4 environmental 'heresies'

Sami had a brand new van.

Brand presented the 2006 NME Awards.

The brand is not without competitors.

Many Muslims are wary of this brand of identity politics.

Stewart Brand The dawn of de extinction. Are you ready?

His was a suicidal brand of statecraft from the outset.

The Threat to the Central Bank Brand

We shall brand him on the muzzle .

We shall brand him upon the muzzle !

Anon We shall brand him on snout .

We shall brand him over the nose !

We will brand him on the muzzle .

We shall brand him on the nose .

We will brand him upon the snout .

We shall brand him on his nose .

We will brand him on the nose .

We shall brand him on the muzzle .

We shall brand him upon the muzzle !

Anon We shall brand him on snout .

We shall brand him over the nose !

We will brand him on the muzzle .

We shall brand him on the nose .

We will brand him upon the snout .

We shall brand him on his nose .

We will brand him on the nose .

Confusion between trade names and brand names

Following such an activity companies are likely to re brand to reflect the new brand name, and this will have to be modified on all branded assets (internal, external signage, point of sale material) that carry the brand in the retail environment.

They must be attributes or benefits that consumers strongly, uniquely, and positively associate with the company's brand and not with any competing brand.