Guacamole is a dip made from avocados.

In the UK, Ireland, France and USA, sweetened, flavored yogurt is the most popular type, typically sold in single serving plastic cups.

Malcolm Gladwell on spaghetti sauce

But as soon as you walk in, I go, Ooh. Spaghetti sauce there.

It s made of peceto (veal), topped with a sauce of tuna, mayonnaise and anchovies.

Yogurt with added fruit jam was patented in 1933 by the Radlická Mlékárna dairy in Prague.

They had a notion, a Platonic notion, of what tomato sauce was.

Commercial versions of apple sauce are readily available in supermarkets.

A layer of cream rises to the top, forming a rich yogurt cream.

Encocados (dishes that contain a coconut sauce) are also very popular.

In particular, soy sauce should never be poured onto rice or into soup.

Yogurt's popularity in the United States was enhanced in the 1950s and 1960s, when it was presented as a health food.

When we talked about authentic tomato sauce in the 1970s, we talked about Italian tomato sauce. We talked about the earliest ragus, which had no visible solids, right?

Now, did he look for the most popular brand variety of spaghetti sauce? No!

And for years and years and years and years, Ragu and Prego would have focus groups, and they would sit all you people down, and they would say, What do you want in a spaghetti sauce? Tell us what you want in a spaghetti sauce.

But it was, technically speaking this is an aside Prego is a better tomato sauce than Ragu.

And the Ragu would all go to the bottom, and the Prego would sit on top.

What Howard Moskowitz was doing was saying, this same revolution needs to happen in the world of tomato sauce.

The dish consists of these plants, with dried shrimp and potatoes all contained within a mole (spicy chocolate) sauce.

I have dropped a blob of organic yogurt from happy self actualized local cows on my counter top, and I grab a paper towel and I want to wipe it up.

Until the 1900s, yogurt was a staple in diets of people in the Russian Empire (and especially Central Asia and the Caucasus), Western Asia, South Eastern Europe Balkans, Central Europe, and India.

And today, if you go to the supermarket, a really good one, and you look at how many Ragus there are do you know how many they are? 36!

Gochujang (Korean traditional sauce made of red pepper) is also commonly used, often as pepper (chilli) paste, earning the cuisine a reputation for being spicy.

By the late 20th century, yogurt had become a common American food item and Colombo Yogurt was sold in 1993 to General Mills, which discontinued the brand in 2010.

And, anyway, despite the fact that they were far superior in adherence, and the quality of their tomato paste, Prego was struggling.

Now, if I compare that to a cotton towel that I can use a thousand times, I don't have a whole lot of embodied energy until I wash that yogurty towel.

There are also Kärntner Kasnudeln, which are pockets of dough filled with Topfen, potatoes, herbs and peppermint which are boiled and served with a butter sauce.

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce and makes a larger argument about the nature of choice and happiness.

Campbell's made Prego, and Prego, in the early '80s, was struggling next to Ragu, which was the dominant spaghetti sauce of the '70s and '80s.

And Prego then went back, and completely reformulated their spaghetti sauce, and came out with a line of extra chunky that immediately and completely took over the spaghetti sauce business in this country.

Because we thought that what it took to make people happy was to provide them with the most culturally authentic tomato sauce, A and B, we thought that if we gave them the culturally authentic tomato sauce, then they would embrace it.

And of those three facts, the third one was the most significant, because at the time, in the early 1980s, if you went to a supermarket, you would not find extra chunky spaghetti sauce.

Now, as you know, bacteria reproduce quickly it's like making yogurt and so we could produce enough swine origin flu for the entire world in a few factories, in a few weeks, with no eggs, for a fraction of the cost of current methods.

The quality of the tomato paste is much better the spice mix is far superior it adheres to the pasta in a much more pleasing way. In fact, they would do the famous bowl test back in the '70s with Ragu and Prego.