This is the story of an invention that changed the world.

Germany invented socialism.

Reinventing Economics

Just a simple invention.

Another invention.

It's a great job, really.

Reinventing Photosynthesis

Prizes, Not Patents

Reinventing the European Dream

It's a great job, really. (Laughter)

Voila the invention of writing!

A new patent for a chemical formula.

But accounting was invented for a very different reason. It was invented to drive accountability across departments.

A true story. A love story.

Could we reinvent fire?

It's a story of a product that tells a story.

How to tell a political story but an allegorical story.

Liberal democracy is only a recent invention.

Reinventing the World Bank, Again

It was invented in 1972.

Getting a patent is kind of important.

So rather than reinvent the wheel,

We don't have to reinvent the wheel.

But the patent for underwater flight

Are we reinventing the wheel here?

Because crack cocaine was an unbelievable innovation.

So this didn't require any invention.

So this was before the computer was invented.

Not too much longer after that, the alphabet was invented.

So after that, what I did, usually if anyone got a patent or an invention, immediately you want to make, convert into this.

It is a success story. It has been a success story.

I have a story, a story that I would like to share with you.

The carbon story here is a really good one.

It's a great story. It's story we all know.

And the last story I'm going to talk about is quite a story.

Story?

Rather than a patent on life, the companies say, they are patenting something more like a chemical.

This is a brain, and what first happens when you hear a story like the Churchill story or the bus story, is the left hemisphere of your brain processes the language.

If we want different values we have to tell a different story, a story that understands that an individual narrative is an essential component of a person's identity, that a collective narrative is an essential component of a cultural identity, and without it it is impossible to imagine yourself as part of a group.

Liz Coleman's call to reinvent liberal arts education

Otherwise we will be starting all over again, and not building on the considerable progress we have made.

And let's face it, designers, we need to reinvent ourselves.

And Chester Carlson, the inventor, was a patent attorney.

But first, I have a new invention here.

But perhaps their greatest innovation was this.