This is important, because the traditional argument of last resort against capital controls has been that they could not be made to stick. Financial markets would always outsmart the policymakers.

I'm going in, I'm going to figure this stuff out, I'm going to spend a year, I'm going to totally deconstruct shame, I'm going to understand how vulnerability works, and I'm going to outsmart it.

The Lebanese merchant, on the other hand, will try every trick in the book to outbid, outsmart, outwit and outdo the customer such that he comes up on top and still manages to convince the customer of the great bargain he has made. Case in point Canned Lebanese Air, or Hawa Lebnan.