Subsequently, this information is then keyed onto the FIU's existing database of SARs and analyzed using relevant software applications.

If you've heard about the Mayan 2012 apocalypse, you're going to hear about Apophis, because you're keyed in to all the doomsday networks anyway.

So if algorithms are going to curate the world for us, if they're going to decide what we get to see and what we don't get to see, then we need to make sure that they're not just keyed to relevance.