To do its calculation, Interbrand estimates brand value on the basis of projected profits discounted to a present value.

Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

The value is in people s heads in the meanings of the words and the brand associations not in the expanded namespace.

It carries no value or meaning other than as a pointer to something in people's minds a concept, a person, a brand, or a particular thing or individual.

It's brand new.

Trashing the ASEAN Brand

No brand name, either.

Many workplaces channel conventionally attractive young women into out front support, or subordinate, jobs, in which their appearance as they bring coffee to high status men in meetings can add value to the corporate brand, though no value is being added to their own careers.

In this context a brand name constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services.

I recently had a Twitter conversation with Annalisa Roger, founder of DotGreen.org, who told me about the value her group will be adding to .green marketing, brand identity, raising money for NGOs.

Stewart Brand on squatter cities

Brand new blog Rectified.name posted

Brand began touring the UK, America and Australia from January to on a tour called Russell Brand Scandalous .

Similarly the ITV brand is the brand used by ITV plc for the Channel 3 service in these areas.

Stewart Brand on the Long Now

Stewart Brand proclaims 4 environmental 'heresies'

Sami had a brand new van.

Brand presented the 2006 NME Awards.

The brand is not without competitors.

Brand loyalty depends upon the ability of the company to establish and maintain clarity of communication with the consumer regarding their brand and to maintain and expand the points of difference that define the brand.

The Threat to the Central Bank Brand

We shall brand him on the muzzle .

We shall brand him upon the muzzle !

Anon We shall brand him on snout .

We shall brand him over the nose !

We will brand him on the muzzle .

We shall brand him on the nose .

We will brand him upon the snout .

We shall brand him on his nose .

We will brand him on the nose .

We shall brand him on the muzzle .

We shall brand him upon the muzzle !

Anon We shall brand him on snout .

We shall brand him over the nose !

We will brand him on the muzzle .

We shall brand him on the nose .

We will brand him upon the snout .

We shall brand him on his nose .

We will brand him on the nose .

Confusion between trade names and brand names

They must be attributes or benefits that consumers strongly, uniquely, and positively associate with the company's brand and not with any competing brand.

And let's face it, the contract from a major multinational brand to a supplier in India or China has much more persuasive value than the local labor law, the local environmental regulations, the local human rights standards.

The aura of a brand is easily destroyed.

Soon shall We brand him on his snout .

Soon We shall brand him on his snout .