We roll 120 foot Spartan, i.e. our vision, up to our clients' gates of Troy.

So we do quite a lot of work at IDEO trying to convince our clients of this.

We asked a question about how the mind works, and we let our customers play the role of so many blind men filling out the elephant.

Here's our new law firm We have the best lawyers with the biggest clients, we always perform for our clients who do business with us.

And in these donor meetings, I noticed that many of the worst projects which were put forward by our clients, by the governments, by promoters, many of them representing suppliers from the North that the worst projects were realized first.

And we use naive experts who may know nothing about the countries we're dealing with, but may know something about something else to try to inject new thinking into the problems that we try to address for our clients.

Often, the good ideas are so staring at you right in the face that you kind of miss them. And I think, a lot of times, what we do is just, sort of, hold the mirror up to our clients, and sort of go, Duh! You know, look what's really going on.

And in all 42 cases where we have pushed back such demands using existing and legitimate tools like the Right to Information Act, video, audio, or peer pressure, we have successfully obtained whatever our clients set out to achieve without actually paying a bribe.