OK. And what we're going to do is we're going to immerse ourselves in my world.

Bronislaw Malinowski, one of the most important influences on British social anthropology, emphasized long term fieldwork in which anthropologists work in the vernacular and immerse themselves in the daily practices of local people.

All right. So we're going to immerse ourselves in the 72 percent of the planet because, you know, it's really naive to think that the Easter Bunny put all the resources on the continents.

Should business administration students and future business managers immerse themselves in the philosophy of science, they would not only become more knowledgeable and have greater respect for science they might also become more rigorous and more competent, have greater respect for other disciplines, and be more humble.