And that's why we have to really talk about this a lot evangelize, I will go so far as to say, quite a lot in order to get people's attention, and make people realize that they are in a trance in this regard.

We promise something great, we evangelize it, we're going to change the world. It doesn't work out too well, and so we actually go back to the well and start all over again, as the people in New York and L.A. look on in absolute, morbid astonishment.