Chinese restaurants have done largely the same thing, I would argue, with the menu and the décor even the restaurant name but without a centralized headquarters.

So looking at their three main markets for their product which were basically transportation design, interiors and furniture, we came up with the solution of taking an old Airstream trailer and gutting it, and trying to portray laminate, and a trailer, in kind of a fresh, new contemporary look.

It's really interesting what many people think when I say the word design is they think of this kind of overdesigned in this case, it's overdesigned on purpose, but decoration, interior decoration.