Then how will you package your product?

The first one is your product, and as we said earlier,

And so all these add up again to what is it that your product features do.

How much did it cost to get them to consider your product?

Get is how you actually acquire customers and get them to purchase your product.

How do you actually make money from your product and service being sold to customer segments?

Maybe your product requires a physical distribution channel.

How does your product get from your company to your customer?

I just want to know what the heck is it?

The first lesson is about that design can change not just your product.

What do you tell people about your new idea, your new product?

I want to know your product, and that's very important.

Why is this market worth getting at? I want to know your product, that's very important.

And until you do that, you're just going to be making products in the dark.

How do you turn your product or idea into a message that spreads, that sticks?

I want to know who you're selling this thing to, in terms of customers.

How you package your products should not just be an engineering functionality decision.

And then finally, the last piece is what are the barriers to adopt your product?

The next is channels. How does your product over here get to your customers over here?

It's very similar to what you do when you design your product.

Okay, can you sell it? Can you look after the money?

Government sponsorship ensures that a certain number of people will adopt your product.

And in this case they say well, even in the United

This is something that is now possible today, that you can direct personally how you want your products to look.

The first factor is that your product must provide real value, a practical benefit.

So the idea is to use strategic alliances to complement your core product with other products or services.

I mean, even now, you ask people, Why did your product or why did your company fail?

What they do have is micro finance, but you're going to severely diminish the value proposition of your clean energy product if you expect somebody in Haiti to go out, get a micro loan, go back to the retailer, and then buy the clean energy product.

What you could do is really influence your product now and shape manipulate your product.

And so, think about it and make a list of what each gain your products and services create according to its relevance to the customer.

And he came back to them and he said, You don't just need to improve your regular you need to create zesty.

System integrators, not only supporting, servicing, and integrating your products but potentially tens of others.

And if you're not careful your sales curve well it would start looking like this over here and actually might collapse until the mainstream adopts.

That is, if you've priced your product 1 too high, sometimes it requires the next level of management to sign off.

Just select what you think will work for your product, and so later on in the lecture, we'll analyze the potential choices for you to pick for your product.

This is a little vault you have to put your product in there, it goes up an electric lift and then the guy behind the counter tells you that you have to recite the vow of heroism, which you do, if you want to buy anything.

I don't want to know all the ins and outs, just what the heck is it?

And when you finally, finally think you do have something that matches customer needs, you get to the next step, which is customer validation.

Thinking about the 2 x 2 matrix on the last slide, a real question for you is how does your product get to the customer?

It could be training, could be installation, could be service, that is to surround your product with a cloud of other resources to address mainstream customers.

In corporations, it's pretty easy to understand that you might have someone who uses the product but they might not be the person who pays for the product.

That is service is sometimes, well, might seem to be ??? or kind of add ons actually making your products work better than the competitors.

Now, if you're a marketer, you might then target them with product samples, try to spread your brand through their social group.

So your paginated article or product category is treated as a single series, rather than having page rank diluted into the various components.

Or make sure your site is accessible on smartphones, if your product is great on the go.