Things became more difficult with the advent of the Great Depression.

It's a top down hierarchical structure where people wait for government agents to come and this is not effective. And the government doesn't have enough resources.

Why is this critical? It's critical because this is the way the food industry thought before Howard. Right?

If you walked up to an octopus tank, especially early in the morning before anyone arrived, the octopus would rise up and look at you and you're thinking, Is that guy really looking at me? He is looking at me!