And when you do, you'll understand how to use them to make your startup into a large company.

So for a new market to take off, lots of things external to your startup need to happen.

And the most important thing you can do, I think, is to use your personal power and your Rolodex to lead your business, your institution, in going green.

Eventually if your success in growing your startup into a large company, you're going to need to know about accounting and HR and organizational behavior and global leadership and etc.

Now, once your start up is up and running and you're generating orders and revenue, there are some other alternatives, so for example, you might be able to go to a bank and hand them finance, the lease of expensive physical equipment.