My mum is about to take a bath.

I had invented DryBath, the world's first bath substituting lotion.

You literally put it on your skin, and you don't have to bathe.

And I'm standing in my bathroom getting ready to step into the shower, and I could actually hear the dialogue inside of my body. I heard a little voice saying, OK. You muscles, you gotta contract.

The thinking, mostly implicit, is that maximizing TSR by polluting the environment is acceptable as long as some compensating contributions are made to CSR initiatives the corporate equivalent of bathing in the Ganges to wash away one s sins.

If you had to walk a mile for a jug of water every day, as millions of people do, it's unlikely you'd use that precious water to bathe. Young entrepreneur Ludwick Marishane tells the amazing, funny story of how he invented a cheap, clean and convenient solution DryBath, the world s first bath substituting lotion.