Cigarettes are also highly addictive.

Political office, it seems, is more addictive than heroin.

And cigarette makers have learned how to manipulate the properties of their product to make it maximally addictive.

Built on a youth for youth concept, it also mobilizes university and college students to play a part in disseminating information on the harmful effects of drug abuse.

Now I don't just mean in the field of daft macho Edwardian style derring do, but also in the fields of pancreatic cancer, there is something addictive about this, and in my case, I think polar expeditions are perhaps not that far removed from having a crack habit.

Such an approach lies in stark contrast to the approaches of social cognitive theory to addiction and indeed, to behavior in general which holds human beings regulate and control their own environmental and cognitive environments, and are not merely driven by internal, driving impulses.