The other thing it does is that this plant mimics another orchid that has a wonderful store of food for insects.

The product logo was created by Erik Möller using a flower photograph taken by Florence Nibart Devouard, and was originally submitted to an international logo contest for a new Wikipedia logo held in mid 2003.

And these electron microscope pictures here's one of an orchid mimicking an insect you can see that different parts of the structure have different colors and different textures to our eye, have very, very different textures to what an insect might perceive.