That view is supported by recent scientific work showing that much of our behavior is based on very rapid, instinctive, emotionally based responses.

One of the very lucky things, when I was at Notre Dame, I was on the boxing team, so I put my hands up right away, instinctively.

Based on observations of mammals during labor and birth, he developed a childbirth method to teach women to do the things that animal mothers do instinctively.

Because we instinctively find, or create, a pattern between the round shape and the round sound of Bouba, and the spiky shape and the spiky sound of Kiki.

If you sit a guy on a chair with all this kind of apparatus measuring your physiology, and there's kind of a bomb that goes off, it's so instinctive response that, in 20 years, they never saw anyone who will not jump.