Why not Tamara?

Tamara, would you like to jump in?

Tamara, are you recording?

Tamara Roukaerts We're ready to go.

What you can see over here is Tamara, who is holding my phone that's now plugged in.

Tamara Alrifai shares this photograph of a father who had just identified his son at the morgue

What we have here is a painting of the great poet Rabbie Burns, and it's just a normal image, but if we now switch inputs over to the phone, running our technology, you can see effectively what Tamara's seeing on the screen, and when she points at this image, something magical happens.

Okay. Now we're going to switch back into the Aurasma application, and what Tamara's going to do is tag that video that we just took onto my badge, so that I can remember it forever.

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their auras can do everything from making a painting talk to overlaying live news onto a printed newspaper.