It lacks the major attractions and nightlife found in Sharm el Sheikh and Hurghada.

Notions of equality and humanity has been devalued to such an extent that xenophobia seems almost universal in the country and racism is building up like never before. As such, mistreatment of and disrespect for expats is a truth many are well aware of.

Major media outlets and bloggers went into a frenzy a few days ago when a blurry photograph taken by a Spanish tourist in Morocco's Rif mountain region showed a small blonde girl bearing a strong resemblance to missing British child Madeleine McCann perched on the back of a Moroccan woman.