And we asked these patients to rank them from the one they liked the most to the one they liked the least.

That is the absolute wrong thing to ask, to tell kids to never be wrong.

You ask Tufte, and he would say, Yes, this is the absolute worst presentation of information possible.

Pretty soon the doctor's saying, Well, I doubt if that headache could be a tumor, but who would protect me if it were? So maybe I'll just order the MRI.

Because it's bad enough, not getting what you want, but it's even worse to have an idea of what it is you want and find out at the end of a journey, that it isn't, in fact, what you wanted all along.

And while junkies think that it's a really bad idea to expose themselves to HIV, they think it's a much worse idea to spend the next year in jail where they'll probably end up in Frankie's situation and expose themselves to HIV anyway.