It can run and hide. It has fears and emotions. It can eat you, you know.

And you want to get under something so that you're not injured or killed by objects, if that's at all possible.

This plus the fact that you've got phenomenal work from CEOs from Ford to Zappos, connecting on Twitter, creating an open environment, allowing their employees to be part of the process, rather than hidden behind walls.

If you stop that behavior on one group that you're experimenting with, and you allow it in another group that you're experimenting with, and then you present those rats with a cat odor saturated collar, they're hardwired to flee and hide.