We worked with an AstroTurf manufacturer to develop a mini me version of the seed cathedral, so that, even if you're partially sighted, that it was kind of crunchy and soft, that piece of landscape that you see there.

It comes in a five ounce portion of tilapia breaded with Dijon mustard and crispy, broiled breadcrumbs and a steaming pile of pecan quinoa pilaf with crunchy, grilled broccoli so soft and sweet and charred and smoky on the outside with just a hint of chili flake.

So I've been working with a lot of the big food companies. They can make it fun and sexy and hip and crunchy and convenient to eat healthier foods, like I chair the advisory boards to McDonald's, and PepsiCo, and ConAgra, and Safeway, and soon Del Monte, and they're finding that it's good business.