And we wanted to push the idea of the music video that was meant for the Web beyond the four by three or sixteen by nine window and try to make it play out and choreograph throughout the screen.

Because it represents human creativity, the creativity that allowed us, that we were required to have to conceive and build and launch the space shuttle, springs from the same source as the imagination and analysis it took to carve a Bundu statue, or the ingenuity it took to design, choreograph, and stage Cry.