I'm a marketer, and as a marketer, I know that I've never really been in control.

Our farmers are dedicated and disciplined, committed to quality, says Ali Batour, a manager with Cameroon s Sodecoton, the state owned marketer.

And one of my biggest failures as a marketer in the last few years, a record label I started that had a CD called Sauce.

If using a skimming strategy, a marketer must speak and think in terms of product characteristics to stay on the right side of the law.

I told this story and a gentleman from Turkey came up to me and said, Very, very good marketer, Fredrick the Great. But not a patch on Ataturk.

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? Reformed marketer Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy.

In fact, if you're a marketer, why not dispense with a single right answer and let the consumer specify what she wants to have happen with her data (and corresponding privileges access rights if necessary)? That s much more useful than vague policy statements.