In 1970, the Japanese fashion designer Kenzo Takada opened the Jungle Jap boutique in Paris.

Veteran and author Paul Fussell explains the usefulness of the word during the war for creating effective propaganda by saying that Japs was a brisk monosyllable handy for slogans like 'Rap the Jap' or 'Let's Blast the Jap Clean Off the Map.

In the past, Jap was not considered primarily offensive however, during and after the events of World War II, the term became derogatory.

In Texas, under pressure from civil rights groups, Jefferson County commissioners in 2004 decided to drop the name Jap Road from a road near the city of Beaumont.