The Turing test is the holy grail of artificial intelligence research.

I don t pretend to possess journalism s Holy Grail a sustainable business plan for the newspaper of the future.

Indeed, for some, gene doping now represents the Holy Grail of performance enhancement, while for others it means the end of sports as we know it.

So, the Holy Grail for neuroscience is really to understand the design of the neocoritical column and it's not just for neuroscience it's perhaps to understand perception, to understand reality, and perhaps to even also understand physical reality.

Of course, this was the Holy Grail of our industry, and the fact that this guy is a global icon didn't help either, because I'm sure if any of you ever stand in line at the grocery store, you know we see his face constantly.