Now, for those of you who don't know, a Rube Goldberg machine is a complicated contraption, an incredibly over engineered piece of machinery that accomplishes a relatively simple task.

And so we took the language of this exposed steel and used it, perverted it, into the form of the fish, and created a kind of a 19th century contraption that looks like, that will sit this is the beach and the harbor out in front, and this is really a shopping center with department stores.

And I get on the car, and I look, and I notice this couple, college aged, student looking kids, a guy and a girl, and they're sitting next to each other, and she's got her leg draped over his knee, and they're doing they have this little contraption, and they're tying these knots, and they're doing it with one hand, they're doing it left handed and right handed very quickly, and then she'll hand the thing to him and he'll do it.