For example, see the broad area of research on Bottom of the Pyramid (BOP) marketing strategies that find value in developing country markets by adjusting to new product, packaging and distribution considerations (Prahalad 2004).

Widely considered one of the most influential musicians of the 20th century, Miles Davis was, together with his musical groups, at the forefront of several major developments in jazz music, including bebop, cool jazz, hard bop, modal jazz, and jazz fusion.